QUALITY MATTERS BEYOND THE LABEL
🎥 HEAR FROM A HEALTHCARE PROFESSIONAL
Choosing CoQ10 isn't only about the amount stated on the label.
HOW DO YOU ASSESS COQ10 QUALITY?
Form & Content Test
Not all CoQ10 is the same. And quality goes beyond the number on the label.
When choosing a CoQ10 supplement, the amount stated on the label is only one part of the picture. The form, actual content and stability of CoQ10 can affect what is present in the finished product throughout its shelf life.
Ubiquinol is the active form of CoQ10 and is particularly sensitive to oxidation. Research on commercial CoQ10 products has shown that Ubiquinol and Ubiquinone can change during storage, highlighting the importance of appropriate formulation and stability control.
The 3 Key Factors That Define CoQ10 Quality
FORM
CONTENT
Ensures the product delivers the stated amount of CoQ10, with testing able to verify Ubiquinol or Ubiquinone content.
STABILITY
How Laboratory Testing Verifies Quality
CoQ10
The quality of CoQ10 can be scientifically verified through laboratory testing, giving consumers greater confidence in the quality of the product.
Available laboratory tests include:
✓ Form & Content Test (Ubiquinol assay) – To identify the actual CoQ10 content and form against the declared amount.
✓ Oxidative Stability Test (Ubiquinol assay) – Checks whether Ubiquinol remains in its intended form near the expiry date.
✓ Accelerated Stability Test (Ubiquinol content at 1-month intervals) – Monitors Ubiquinol stability under 40°C storage conditions, which simulate Malaysia’s hot climate.
Just like fish oil, heat and oxygen can cause Ubiquinol to oxidize into Ubiquinone, reducing the active Ubiquinol in the product.
Choose products with third-party testing certification to ensure quality and stated CoQ10 content.

Omega-3 Fish Oil
The quality of fish oil can be verified through advanced laboratory testing to evaluate fish oil quality more thoroughly, such as:
✓Stability Test (TOTOX value) – Low totox value ensures the fish oil stays stable throughout its shelf life
✓Purity Test (PAHs test) – Identifies environmental pollutants that may be present in fish oil
